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SERVICES

Nine services. One specialization. Built exclusively for brands in the firearms, defense, outdoor, hunting, and tactical industries.

We’re not a generalist agency with a firearms vertical. We’re an agency that does nothing else. The same team that shoots a cinematic launch campaign writes the email automations for one of the largest firearms manufacturers in the country, builds the Shopify storefronts our ecommerce clients depend on, and runs the paid media for brands navigating a platform environment most agencies won’t touch. Nine core services, organized across three categories. Work with us on one – or across all nine like most of our retainer clients do.

Content Production

Cinematic film, photography, and CGI – produced in-house by our own team in Phoenix. We don’t subcontract production work. The same creative direction runs from concept through final cut, which is why some of the most recognized names in the defense industry trust us with launch campaigns that ship to a global audience.

Video Production

We don’t just shoot video. We craft cinematic stories built for an audience that evaluates production the same way they evaluate gear. Brand films, product launches, cinematic spots, behind-the-scenes content, live event coverage, and broadcast-ready cutdowns – all produced in-house by a team that lives and breathes this industry. Our work on EOTECH’s SHOT Show 2026 launch covered five products in a single window: cinematic film, technical animation, and the integrated launch rollout that followed. Every frame is built around authenticity, because in this audience, that’s not a tone – it’s a baseline requirement.

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Photo Production

Studio, lifestyle, range, and catalog photography that holds up next to the films we shoot alongside. Our photographers understand light, composition, and the difference between a stock-feeling product shot and a photograph that earns a second look. We photographed Sarsilmaz’s entire new product line for SHOT Show 2026 – alongside their booth design – giving the brand a complete content library for catalog, dealer, web, and trade collateral from a single production. We extend the same discipline to every adventure, defense, and performance client we work with.

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CGI & Animation

When reality isn’t enough – or when the camera physically can’t go where the story needs to go – our in-house CGI team takes over. Photoreal product renders, technical animations, exploded views, mechanical function diagrams, and impossible camera angles. The EOTECH SHOT Show 2026 launch alone required over 500 hours of CGI work across five products, integrated seamlessly with live-action cinematography. The capability is what gives manufacturer clients – including Heckler & Koch and other firearms and optics brands – the option to show their engineering the way it deserves to be shown. Most production companies in this industry don’t have a real CGI department. We do.

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Marketing Services

Paid advertising, email and SMS, search engine optimization, and social media – run by people who understand the compliance landscape, audience expectations, and platform realities of an industry most agencies treat as too risky to handle. We treat it as the only industry worth doing. Particularly suited to ecommerce brands and manufacturer clients navigating a marketing environment designed to keep them out.

We create the content and manage your social profiles, freeing our clients up to focus their energy where it’s needed most.

OMG elevates your brand messaging, visual presence and engages with your audience to promote a positive user experience and make a lasting impression on your consumer. 

While we cannot control the rules and regulations put forth against the 2A community via these platforms, we do our best to navigate them based on our expertise while connecting with and retaining your core user base.

Digital Advertising

The 2A industry faces extreme censorship across the major ad platforms. Brands lose valuable opportunities, audiences get harder to reach, and most agencies stop trying. We don’t. Brownells came to OMG after their previous agency got their ad accounts suspended on both Meta and Google – completely locked out of paid media. We rebuilt from scratch with clean accounts, compliant creative strategies, and proper platform policies. Within one quarter we drove a 834% revenue increase on Google Ads and 291% increase on Meta compared to what the previous agency had been delivering before suspension. Firearms advertising is heavily restricted – but absolutely possible to run profitably at scale when the compliance work is done right.

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We create the content and manage your social profiles, freeing our clients up to focus their energy where it’s needed most.

OMG elevates your brand messaging, visual presence and engages with your audience to promote a positive user experience and make a lasting impression on your consumer. 

While we cannot control the rules and regulations put forth against the 2A community via these platforms, we do our best to navigate them based on our expertise while connecting with and retaining your core user base.

Email & SMS Marketing

Lifecycle campaigns, automation flows, post-purchase nurturing, abandoned cart recovery, and segmentation strategy – built for brands selling regulated products to highly engaged audiences. We work in Klaviyo, Listrak, and every major platform, including combined email + SMS environments. KelTec runs their email and SMS program in Listrak with our team, anchoring direct communication with their dealer network and end-consumer base – including the coordinated campaign behind the MP50/KP50 launch, where email and SMS worked in lockstep with the launch film, paid ads, and social to drive every channel toward the same demand window. Email remains the highest-ROI channel for most of our clients, and the one platform where firearms brands can speak directly to their audience without an algorithm in the middle.

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Social Media Management

Social media for 2A brands isn’t a content calendar. It’s daily navigation of platform policy, audience expectations, and a content environment that’s tougher on this industry than any other. We produce content in-studio with team members who understand the gear, the audience, and the editorial standards each brand demands. Each program is tuned to the brand’s audience, product category, and the platform realities of selling regulated products on networks that change the rules every quarter.

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Website Services

Custom WordPress and Shopify development, plus ongoing management for the brands already running on platforms we built or inherited. No page builders. No drag-and-drop templates. Custom code that performs the way an audience like yours expects it to.

Search Engine Optimization

Organic search is the one channel where firearms brands aren’t fighting platform policy. The audience is searching – the question is whether your brand shows up when they do. We grew Eclipse Holsters monthly organic visits up 195% – and grew their equivalent organic traffic value from up 227% increase in what they’d otherwise be paying Google for the same visibility. The program covered technical audit, schema rebuild, backlink recovery, and large-scale collection page optimization across 33 firearm-specific holster categories. Our approach is particularly suited to manufacturer brands and ecommerce stores where organic traffic compounds into qualified inbound that no paid budget can replicate.

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Website Design & Development

Custom WordPress, WooCommerce, and Shopify builds for brands that need their website to do more than look good. It has to convert, perform, and integrate with the rest of their marketing stack. Theme-native code, no Elementor or Divi, and architecture built around the way firearms and outdoor buyers actually navigate. We rebuilt Archetype Undersea’s brand and website from the ground up – a complete custom WordPress build on Kinsta hosting with Cloudflare Turnstile integration, a CMS configured for independent content management across whitepapers, videos, and posts, and a premium aesthetic positioning the brand as the vertical leader in their category. We’re equally comfortable with custom enterprise WordPress builds for manufacturer clients and high-performance ecommerce stores for direct-to-consumer brands.

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Website Management

Ongoing maintenance, updates, performance optimization, security monitoring, and content publishing for brand websites and ecommerce stores. Take over what someone else built, or keep what we built running at full speed. A3 Tactical’s ecommerce platform runs under our management, and we treat each site we manage as living infrastructure that needs continuous attention – not a one-time project. We’re equally suited to running Shopify ecommerce stores and complex WordPress installs for manufacturer clients.

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How Our Clients Actually Use These Services

Most of our retainer clients don’t use one service. They use three, four, six, or all nine. The deeper the integration, the more the marketing actually works the way it’s supposed to – because the photography from a product launch feeds the paid ads, which feed the email campaigns, which drive traffic to the website we built. Here’s how that plays out across our active retainer roster.

Agency of Record - Full-Stack Retainers

Our Agency of Record clients use OMG across every service we offer – production, advertising, email and SMS, social, website, and ongoing strategy. The relationship looks less like a vendor contract and more like an in-house marketing department that happens to operate out of Phoenix. KelTec runs the full stack with our team, anchored by the MP50/KP50 launch and ongoing campaign work across every channel. Eclipse Holsters is a full AOR engagement covering digital advertising, SEO, email and SMS, social, and website management. SB Tactical runs all services through our team, with the social program tuned to the audience that buys their braces. When one team owns every channel, every launch goes to market in lockstep instead of getting handed off three times before it ships.

Core Services - Ads, Email, and Social

Other clients run our core marketing services bundle – digital advertising, email and SMS, and social media – without the production or website work. The strategy still integrates, but the scope is tighter. A3 Tactical runs digital advertising, email and SMS, and social with our team alongside the Shopify platform we manage for them. HB Industries runs the same core bundle across the firearms accessory category. This package is the sweet spot for brands that already have an in-house production team or established website infrastructure but need the compliance expertise, platform knowledge, and audience reach that come with running ads, email, and social in this industry.

Dual-Service Engagements

Some clients run two services with our team – usually a paired combination that delivers a specific outcome. Dillon Precision runs digital advertising and social media with us, the combination that drives both performance and brand-building in the reloading category. Two-service combinations work because the channels are mutually reinforcing – ads need creative the social team is already producing, and social listening informs the content strategy in ways that single-service engagements can’t replicate.

Project-Based and Production-Only Engagements

Not every relationship is a retainer. EOTECH brings us in for major SHOT Show launches and ongoing production work across their optics and laser lines. SIG Sauer’s annual creative project work spans multiple disciplines across their content cadence. Sarsilmaz engaged us for full SHOT Show 2026 product line photography plus booth design. Theon International’s flagship brand anthem video was delivered as a project. Project work and retainer work feed each other – the brands that start as a single production engagement often expand into retainers once the integration becomes obvious.

Built-From-Zero Engagements

And occasionally we get to do the most interesting kind of work: building a brand from a blank slate. VKTR Industries came to us with no name, no identity, no website, no content, and a target of launching on the SHOT Show floor in three months. We crafted the namesake, developed the visual identity, designed logos and icons, built the website, produced brand and product videos, structured PR and influencer outreach, and implemented the social ecosystem. One team, one timeline. That’s how integrated marketing actually works – and it’s why most of our relationships look more like in-house extensions than vendor contracts.

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