Paid media programs built to drive revenue and customer acquisition for firearms, outdoor, and performance brands.
Brands hire OMG for paid media to drive revenue and customer acquisition – and to do it in industries where most agencies can’t keep accounts open. Meta bans most firearms advertising outright. Google restricts firearms, hunting, and certain aftermarket categories. YouTube demonetizes content that gets through. The brands that grow through paid media in our verticals are the ones with agencies that can navigate every platform restriction and still scale spend efficiently across Meta, Google, Armanet, Version2, X, Reddit, and direct-buy placements on the endemic networks built for our industries.
The work goes beyond getting ads approved. It’s about building accounts that scale revenue month over month, creative that performs without putting the account at risk, audience strategies that compound across the buying cycle, and the kind of conversion tracking that connects every dollar spent to revenue actually earned. We’ve taken brand advertising programs from broken to record-breaking revenue months, and we’ve built paid media programs that drive a meaningful share of total brand revenue for our retainer clients.
Why Digital Advertising Is Harder for These Industries
Paid media in our industries is a different game than in other categories. Ad accounts get flagged, suspended, or banned outright. Creative that worked yesterday gets rejected today because a platform changed its policy without notice. Conversion tracking breaks because the pixel got blocked. For brands willing to navigate it, the upside is real – the audiences in firearms, outdoor, and aftermarket categories are some of the highest-converting consumer segments online when the targeting, creative, and tracking are right. The brands that win paid media in this environment aren’t the ones with the biggest budgets. They’re the ones with agencies that keep accounts running, scale spend efficiently across the platforms that work, and turn the platform restrictions into a competitive moat that brands without paid media expertise in this category can’t cross.
The Platforms We Run
We run paid media on every platform that matters to brands in our verticals – mainstream networks, industry-specific ad networks, and direct buys on the endemic publishers and marketplaces where these audiences are already concentrated. Here’s the full stack.
Meta (Facebook & Instagram)
Compliant Meta advertising for brands operating in a category where most accounts get flagged. We’ve built ad accounts that scale and stay running – through account warming, creative review, audience strategy, and the daily platform navigation that keeps the program alive. Brands operating in restricted categories need an agency that knows what Meta will approve and what will get the account banned. We do.
Google Ads (Search, Display, Shopping, YouTube)
Search campaigns built around the long-tail product, fitment, and brand-comparison queries that drive qualified intent traffic. Shopping campaigns for ecommerce brands with proper feed management and category exclusions. YouTube pre-roll and in-stream campaigns for video-heavy brand work. Display retargeting that supports the funnel without burning budget on impressions that don’t convert. Compliance navigation across the categories Google restricts.
Armanet
Armanet is an ad network built specifically for the firearms, outdoor, and adjacent enthusiast industries. The audience is endemic – the publisher and inventory base is concentrated inside the categories OMG’s clients sell into, and the network supports advertising that mainstream platforms either restrict outright or have pushed off-platform. We run campaigns through Armanet for clients whose products either can’t run on mainstream networks or whose audiences index heavily inside the firearms and outdoor publishing ecosystem.
Version2
Version2 is another industry-built ad network in our paid media stack. Like Armanet, it gives our clients access to endemic audiences who self-select into publishers and inventory the mainstream networks don’t serve. We use it as part of the diversified paid media mix that reaches firearms, outdoor, and aftermarket buyers across multiple endemic touchpoints rather than concentrating spend in any single platform.
Direct Buys on Endemic Networks
For brands serving these industries, the most qualified audiences are concentrated inside endemic publishers and marketplaces. We run direct-buy placements across the networks where this matters most:
- Carbon Media – the major outdoor, hunting, and fishing media network reaching enthusiasts across digital, print, and broadcast properties.
- Outdoor Sportsman’s Group – the publisher behind Guns & Ammo, Petersen’s Hunting, Game & Fish, Shooting Times, and the broader portfolio of firearms and outdoor titles that have defined this audience for decades.
- GunsAmerica – one of the largest online firearms marketplaces and content destinations, with an audience that comes to the platform with active purchase intent.
- GunBroker – the dominant firearms classifieds and auction site, where the audience is actively shopping for firearms and accessories at the moment of placement.
Direct buys cost more per impression than mainstream networks, but the audience qualification is higher – and for the right products at the right brands, the conversion economics work better than display alone.
X (formerly Twitter)
X advertising has matured into a real channel for brands serving audiences that other platforms have pushed away. We run brand awareness and direct-response campaigns across X for clients in categories where Meta restrictions limit scale, where the firearms and outdoor audience is highly active, and where the platform’s positioning aligns with the brand’s voice.
Reddit drives qualified traffic for enthusiast audiences across firearms, hunting, fishing, automotive, and aftermarket categories – the audience lives on the platform and converts well when the creative respects how Reddit works. We run promoted post campaigns, conversation ads, and subreddit-targeted programs.
How We Build Paid Media That Scales
Growth through paid media in our industries depends on getting the foundational work right and then optimizing relentlessly over months. Compliance work is embedded in every step because accounts that get banned can’t grow. Here’s the work.
Account Strategy and Setup
Setup decisions made in the first week of an engagement determine whether the account can scale six months later. Proper account structure, Business Manager configuration, pixel and conversion event setup, audience seeding, creative compliance review, and the policy work that keeps accounts healthy. For new accounts in restricted categories, we handle account warming – the slow ramp that signals legitimate activity to the platforms before running aggressive scaling campaigns.
Creative That Performs and Stays Approved
Creative is where most paid media programs in our industries fail. Most agencies write copy that gets firearms accounts banned within 24 hours. We write copy and produce creative that gets approved and performs against the brand’s revenue goals. The work covers ad copy, image creative, video creative, landing page review, and the platform-specific creative adjustments that keep ads running across multiple ad networks simultaneously.
Conversion Tracking and Attribution
Connecting paid media spend to revenue earned is the difference between a campaign that grows the business and a campaign that burns budget. Pixel implementation, conversion event setup, server-side tracking where the platform allows it, Google Analytics integration, and the attribution work that connects ad spend to actual revenue. For ecommerce clients, this includes proper Shopify and WooCommerce integration with full transaction-level tracking.
Ongoing Optimization
Paid media performance compounds when the optimization is consistent. A/B testing on copy, creative, audiences, and landing pages. Bid strategy optimization. Audience expansion. Negative keyword and audience exclusion work. Daily account monitoring. Weekly performance reviews. Monthly strategy adjustments. Small improvements made consistently produce the kind of results that one-time optimization sprints never reach – and they’re what take a paid media program from “running” to “driving the business.”
Reporting and Transparency
Looker Studio dashboards with real-time performance data. Monthly performance reports with insights and recommendations. Direct access to ad accounts so clients can see everything we see. No black-box reporting. Every dollar spent is traceable to specific campaigns and specific revenue outcomes.
Brands We Run Digital Advertising For
Each brand’s paid media program looks different depending on the platforms they can use, how the audience buys, and how digital advertising integrates with the rest of their marketing. Here’s the current roster.
KelTec is a Florida-based firearms manufacturer known for innovative pistol, rifle, and shotgun designs. The most important strategic work we did when we took over their program in September 2025 was the shift from a print-heavy media plan to a fully digital one – reallocating six-figure monthly spend out of legacy print buys and into Armanet, Version2, Carbon Media, Outdoor Sportsman’s Group, and the other industry networks built for the firearms audience. The digital-first program now supports every new product launch, including the PR-3AT and KP50 at SHOT Show.
Eclipse Holsters makes premium custom kydex holsters for concealed carry. The full-service retainer includes paid media as one engine of an integrated direct-to-consumer growth program alongside email, social, website, and SEO – and Eclipse is one of our clearest examples of dual-platform paid media: we produce two parallel sets of creative, sanitized (no firearms visible) for mainstream networks like Meta and Google, and regular (with firearms) for the industry networks that allow it.
Marsupial Gear makes hunting packs, gear pouches, and field accessories for serious hunters. We took over a paid media program that wasn’t performing, restructured the account architecture across Google, Meta, and Version2, and drove 51% year-over-year revenue growth with November 2025 their best revenue month ever.
Infinite Defense is a target manufacturer on OMG’s roster as a digital advertising-only account, with paid media supporting their direct-to-consumer ecommerce and dealer development.
A3 Tactical is a modular firearms accessory and component brand running on OMG’s core retainer package – digital advertising, email, and social media. The paid media program uses a dual-content strategy: sanitized creative for mainstream networks like Meta and Google, and full-fidelity content for the industry-specific channels that allow it.
DU-BRO operates three distinct brands: DU-BRO Fishing (fishing tackle), Pine Ridge Archery (archery accessories), and DU-BRO RC (radio-controlled hobby parts). We run digital advertising across all three with separate Google and Meta programs for each – three audiences, three seasonal calendars, three creative cycles, coordinated under one agency relationship.
Dillon Precision is the industry leader in reloading presses and ammunition reloading components, with one of the most engaged customer communities in firearms. Reloading products fall outside the most restricted firearms ad categories, which means Dillon’s paid media runs across Google and Meta without the approval hurdles most of our other clients hit.
HB Industries makes high-end aftermarket parts and accessories for popular firearms platforms. Like A3 Tactical, HB runs the core retainer package with the same dual-content paid media approach – mainstream creative for compliant networks, full-fidelity creative for the industry channels that allow it.
SB Tactical invented the modern pistol stabilizing brace and remains the category-defining brand. Because SB Tactical doesn’t sell direct-to-consumer, our paid media work focuses on brand awareness, dealer co-op campaigns, and B2B activity that supports distributor relationships – not conversion-focused ecommerce work.
Battle Board is an accessory brand and one of OMG’s longest-running paid media partnerships. We scaled their gross revenue from $500,000 to $2 million through compounding paid media work on Google, Meta, and the broader stack.
Why OMG for Digital Advertising
We Build for Revenue, Not Just Approved Ads
Brands don’t pay for ad placements – they pay for the revenue, customer acquisition, and growth those placements drive. Most paid media agencies optimize for the metrics that look good in a slide deck. We optimize for the metrics that matter to the business – revenue, customer acquisition cost, lifetime value, and the contribution margin paid media actually delivers. Every campaign we run gets evaluated against the revenue it produces, not the impressions or clicks it generates. We set the growth targets up front with the brand so the program is measured the same way the rest of the business is measured, and the work compounds because we focus on the inputs that compound.
We Run the Platforms Others Can’t
Growth through paid media in our industries is impossible if accounts keep getting banned. Firearms advertising on Meta gets accounts shut down. Hunting content on YouTube gets demonetized. Aftermarket parts trigger Google policy restrictions. Most agencies don’t take this work because they can’t navigate it. We do, every day, at volume – and we keep accounts running over months and years, not weeks. The platform expertise isn’t a course we took. It’s the result of running campaigns inside these platforms for years – knowing which copy approvals which audiences will hit, which creative approaches keep accounts safe, which platform-specific workarounds hold up over time, and how to scale spend without triggering enforcement.
We’re an Integrated Agency, Not a Paid Media Shop
Paid media performs better when it integrates with the rest of the marketing program. The same agency producing the brand’s video content can build the video ads. The same team writing the email program can write the landing page copy. The same SEO team optimizing the organic search presence can structure the paid search campaigns. The integration matters because growth doesn’t happen in channel silos – and we’re not a paid media shop bolted onto a brand’s marketing program. We’re the agency running the whole program, with paid media as one channel inside a coordinated growth effort.
