About Offensive Marketing Group

Offensive Marketing Group (OMG) is a full-service marketing agency specializing in the firearms, outdoors, hunting, fishing, and defense industries. We partner with innovative brands to build powerful digital presences, drive measurable results, and connect with passionate audiences. Our team combines deep industry knowledge with high-performance marketing execution to deliver exceptional work in highly competitive and regulated markets.

Position Summary

The Social Media Account Manager is responsible for owning and executing campaign-driven social media strategy across assigned client accounts. This role requires both strategic thinking and disciplined execution, operating within OMG’s defined campaign framework to ensure all content is intentional, aligned, and performance-driven.

This is not a passive content posting role. The Social Media Account Manager is accountable for ensuring that every post serves a clear purpose within a broader campaign, and that all output meets OMG’s standards for quality, consistency, and effectiveness.

This role works closely with the Director of Client Strategy and internal team members to translate client objectives into structured campaign plans and high-quality social execution.

Key Responsibilities

Campaign Strategy & Planning

• Own social media campaign planning for assigned client accounts using OMG’s defined campaign framework
• Develop monthly campaign themes, objectives, and messaging pillars aligned to client goals
• Define clear target angles and content direction for each campaign
• Map all planned content to campaign objectives, ensuring intentional and cohesive execution
• Present and defend campaign approach internally and, when appropriate, to clients
• Contribute to higher-level campaign and marketing strategy discussions in partnership with the Director of Client Strategy
• Provide strategic input and recommendations beyond defined frameworks based on performance data and market insights 

Content Planning & Execution

• Build and maintain content calendars at least 3–4 weeks in advance using Sprout Social
• Ensure every post is mapped to a campaign, messaging pillar, and objective prior to publishing
• Write, edit, and publish high-quality content that reflects each client’s brand voice and positioning
• Coordinate with internal creative team via Monday.com to execute photo/video and design needs
• Develop and maintain brand style guides and content direction for each client

Execution Oversight & Quality Control

• Ensure all content aligns with campaign strategy and OMG quality standards
• Eliminate filler or non-strategic content from deliverables
• Participate in weekly campaign and content review sessions, incorporating feedback into execution
• Continuously refine content approach based on performance and internal feedback

Platform Management & Community Engagement

• Manage daily activity across client platforms (Instagram, Facebook, X, YouTube, TikTok, Reddit) using Sprout Social
• Monitor and respond to comments, messages, and community interactions in a timely and professional manner
• Identify trends, conversations, and opportunities to increase engagement and reach
• Maintain brand reputation and escalate issues appropriately

Analytics & Performance Optimization

• Utilize Sprout Social and internal reporting tools to track performance and identify trends
• Evaluate campaign effectiveness and adjust content strategy accordingly
• Contribute insights and recommendations to improve future campaign performance
• Ensure all deliverables are completed on time and aligned with performance goals

Client Communication & Account Management

• Serve as the primary contact for clients to provide updates, gather feedback, and ensure satisfaction
• Present monthly reporting and performance insights
• Identify opportunities for additional work or expanded scope and communicate to leadership
• Maintain clear documentation of client communication, action items, and deliverables

Required Qualifications

Experience & Education

• Bachelor’s degree in Marketing, Communications, Business, or related field (preferred)
• 2 – 5 years of experience managing high-volume social media accounts in an agency or brand environment
• Demonstrated experience contributing to or executing structured marketing campaigns

Industry Knowledge

• Strong understanding of social platforms, algorithms, and content best practices
• Familiarity with firearms, outdoors, hunting, fishing, or defense industries strongly preferred
• Understanding of content limitations, compliance considerations, and platform restrictions within regulated industries

Technical Skills

• Proficiency in Sprout Social or similar scheduling platform
• Experience with analytics and reporting tools
• Familiarity with Canva and Adobe Creative Suite (basic design capability)
• Experience using project management tools such as Monday.com

Core Competencies

• Demonstrated ability to think critically and proactively
• Strong copywriting, reporting, and content development skills
• High attention to detail and commitment to quality
• Ability to manage multiple accounts and deadlines in a fast-paced environment
• Strong internal and external communication ability
• Strong client management skills
• Highly driven self-starter with accountability for both planning and execution
• Strong creative and strategic decision-making skills with content curation experience
• Demonstrated ability to independently develop and execute campaign strategies with measurable impact on performance 
• Quick learner, logical thinker, and collaborative team player
• Ability to work in fast-paced environment, handle stress appropriately, and adapt to dynamic situations with little advance notice
• Ability to work cross-functionally and interface directly with clients

Performance Expectations

• All social content is campaign-driven, intentional, and aligned to defined objectives
• Content calendars are completed in advance and executed without last-minute gaps
• Campaign strategy is clearly documented, defensible, and consistently applied
• Measurable improvements in engagement, content quality, and overall account performance
• Active participation in review processes with demonstrated improvement over time
• High level of client satisfaction and account stability

Stand Out Qualifications

• 3+ years of marketing agency experience managing multiple client accounts
• Experience integrating organic social with paid media campaigns
• Deep knowledge of firearms and outdoor industry culture, products, and audiences
• Existing network within the industry
• Understanding of regulatory and platform compliance considerations
• Prior experience managing a team

Compensation & Benefits

Job Type: Full-time
Schedule: Monday – Friday, 9 AM – 5 PM (in-office)
Salary: $65,000 – $80,000 per year (based on experience)

Benefits:

• 401(k) with company matching
• Health, dental, and vision insurance
• Paid time off

To Apply

Submit your resume, portfolio of relevant social media work, and a brief cover letter outlining your experience in campaign-driven marketing and the firearms/outdoors industry.