About Offensive Marketing Group

Offensive Marketing Group (OMG) is a full-service marketing agency specializing in the firearms, outdoors, hunting, fishing, and defense industries. We partner with innovative brands to build powerful digital presences, drive measurable results, and connect with passionate audiences. Our team combines deep industry knowledge with high-performance marketing execution to deliver exceptional work in highly competitive and regulated markets.

Position Summary

The Social Media Account Manager is responsible for owning and executing campaign-driven social media strategy across assigned client accounts. This role requires both strategic thinking and disciplined execution, operating within OMG’s defined campaign framework to ensure all content is intentional, aligned, and performance-driven.

This is not a passive content posting role. The Social Media Account Manager is accountable for ensuring that every post serves a clear purpose within a broader campaign, and that all output meets OMG’s standards for quality, consistency, and effectiveness.

This role works closely with the Director of Client Strategy and internal team members to translate client objectives into structured campaign plans and high-quality social execution.

Key Responsibilities

Campaign Strategy & Planning

• Own social media campaign planning for assigned client accounts using OMG’s defined campaign framework
• Develop monthly campaign themes, objectives, and messaging pillars aligned to client goals
• Define clear target angles and content direction for each campaign
• Map all planned content to campaign objectives, ensuring intentional and cohesive execution
• Present and defend campaign approach internally and, when appropriate, to clients
• Contribute to higher-level campaign and marketing strategy discussions in partnership with the Director of Client Strategy
• Provide strategic input and recommendations beyond defined frameworks based on performance data and market insights 

Content Planning & Execution

• Build and maintain content calendars at least 3–4 weeks in advance using Sprout Social
• Ensure every post is mapped to a campaign, messaging pillar, and objective prior to publishing
• Write, edit, and publish high-quality content that reflects each client’s brand voice and positioning
• Coordinate with internal creative team via Monday.com to execute photo/video and design needs
• Develop and maintain brand style guides and content direction for each client

Execution Oversight & Quality Control

• Ensure all content aligns with campaign strategy and OMG quality standards
• Eliminate filler or non-strategic content from deliverables
• Participate in weekly campaign and content review sessions, incorporating feedback into execution
• Continuously refine content approach based on performance and internal feedback

Platform Management & Community Engagement

• Manage daily activity across client platforms (Instagram, Facebook, X, YouTube, TikTok, Reddit) using Sprout Social
• Monitor and respond to comments, messages, and community interactions in a timely and professional manner
• Identify trends, conversations, and opportunities to increase engagement and reach
• Maintain brand reputation and escalate issues appropriately

Analytics & Performance Optimization

• Utilize Sprout Social and internal reporting tools to track performance and identify trends
• Evaluate campaign effectiveness and adjust content strategy accordingly
• Contribute insights and recommendations to improve future campaign performance
• Ensure all deliverables are completed on time and aligned with performance goals

Client Communication & Account Management

• Serve as the primary contact for clients to provide updates, gather feedback, and ensure satisfaction
• Present monthly reporting and performance insights
• Identify opportunities for additional work or expanded scope and communicate to leadership
• Maintain clear documentation of client communication, action items, and deliverables

Required Qualifications

Experience & Education

• Bachelor’s degree in Marketing, Communications, Business, or related field (preferred)
• 2 – 5 years of experience managing high-volume social media accounts in an agency or brand environment
• Demonstrated experience contributing to or executing structured marketing campaigns

Industry Knowledge

• Strong understanding of social platforms, algorithms, and content best practices
• Familiarity with firearms, outdoors, hunting, fishing, or defense industries strongly preferred
• Understanding of content limitations, compliance considerations, and platform restrictions within regulated industries

Technical Skills

• Proficiency in Sprout Social or similar scheduling platform
• Experience with analytics and reporting tools
• Familiarity with Canva and Adobe Creative Suite (basic design capability)
• Experience using project management tools such as Monday.com

Core Competencies

• Demonstrated ability to think critically and proactively
• Strong copywriting, reporting, and content development skills
• High attention to detail and commitment to quality
• Ability to manage multiple accounts and deadlines in a fast-paced environment
• Strong internal and external communication ability
• Strong client management skills
• Highly driven self-starter with accountability for both planning and execution
• Strong creative and strategic decision-making skills with content curation experience
• Demonstrated ability to independently develop and execute campaign strategies with measurable impact on performance 
• Quick learner, logical thinker, and collaborative team player
• Ability to work in fast-paced environment, handle stress appropriately, and adapt to dynamic situations with little advance notice
• Ability to work cross-functionally and interface directly with clients

Performance Expectations

• All social content is campaign-driven, intentional, and aligned to defined objectives
• Content calendars are completed in advance and executed without last-minute gaps
• Campaign strategy is clearly documented, defensible, and consistently applied
• Measurable improvements in engagement, content quality, and overall account performance
• Active participation in review processes with demonstrated improvement over time
• High level of client satisfaction and account stability

Stand Out Qualifications

• 3+ years of marketing agency experience managing multiple client accounts
• Experience integrating organic social with paid media campaigns
• Deep knowledge of firearms and outdoor industry culture, products, and audiences
• Existing network within the industry
• Understanding of regulatory and platform compliance considerations
• Prior experience managing a team

Compensation & Benefits

Job Type: Full-time
Schedule: Monday – Friday, 9 AM – 5 PM (in-office)
Salary: $65,000 – $80,000 per year (based on experience)

Benefits:

• 401(k) with company matching
• Health, dental, and vision insurance
• Paid time off

To Apply

Submit your resume, portfolio of relevant social media work, and a brief cover letter outlining your experience in campaign-driven marketing and the firearms/outdoors industry.

About Offensive Marketing Group (OMG)

Join Offensive Marketing Group, where creativity meets precision and bold ideas turn into industry-defining content. We’re not your typical agency. OMG is a high-performance creative and marketing powerhouse specializing in the firearms, tactical, outdoor, and sporting industries. We partner with brands that demand attention, and we deliver work that refuses to be ignored. If you’re driven to push boundaries, thrive in fast-paced production environments, and want to create content that actually moves the needle, this is where you do it. Work alongside industry leaders, build elite-level production skills, and help shape the future of marketing in some of the most exciting and demanding verticals out there.

Offensive Marketing Group is led by proven creatives with real-world experience, feature films on major networks, top-tier commercial productions, and collaborations with award-winning artists. We know what it takes to deliver cinematic, story-driven work at a professional level. We operate like a professional sports team. Every person here has earned their spot, owns their role, and is expected to execute. If you’re serious about your craft and want to be surrounded by others who are too, you’ll fit right in. This is where high performers come to level up.

Role Summary

The Content Creator II is a mid-level production role responsible for independently executing video and photo productions from concept through final delivery. You’re not just showing up to shoot, you’re owning projects. This role requires strong technical execution, creative problem-solving, and the ability to deliver consistently under pressure. You’ll take the lead on small to mid-scale productions, collaborating with producers and creative leadership to bring concepts to life while maintaining speed, efficiency, and quality. If you’re the type of person who figures it out on set, adapts fast, and takes pride in delivering exceptional work, this role is built for you.

Key Responsibilities

Production Execution

• Execute video and photo productions independently from concept development through final delivery
• Plan and manage small to mid-scale productions, including pre-production, shot planning, and on-set execution
• Lead camera, lighting, and basic audio setup across a variety of production environments
• Capture high-quality photo and video assets aligned with creative direction and brand standards

Post-Production & Delivery

• Edit and deliver completed photo and video assets for social media, marketing campaigns, and digital platforms
• Ensure all deliverables meet quality, format, and timeline expectations
• Maintain consistency in visual style, pacing, and storytelling across projects

Collaboration & Creative Development

• Collaborate with producers and creative leadership to develop concepts, shot lists, and production approaches
• Contribute creative ideas that elevate storytelling and visual impact across client work
• Interpret client briefs and translate them into effective visual executions

Production Ownership & Problem Solving

• Take ownership of assigned projects, ensuring quality, efficiency, and execution from start to finish
• Troubleshoot technical and production challenges on set to maintain momentum and timelines
• Adapt quickly to changing conditions, environments, and client needs

Equipment & Readiness

• Maintain readiness and proper care of cameras, lighting equipment, and production gear
• Ensure all necessary equipment is prepared, tested, and functional prior to production days
• Follow OMG production standards and best practices for gear management

On-Set Expectations

• Arrive prepared, on time, and ready to execute with all necessary gear, knowledge of the production plan, and awareness of your role
• Maintain a high level of professionalism, focus, and urgency throughout all production days
• Operate with a team-first mindset, stepping into any role needed to support the success of the production, regardless of title or position
• Take clear direction from producers, directors, and senior creatives while executing tasks efficiently and without disruption to workflow
• Communicate proactively and effectively with team members to ensure alignment and avoid delays or mistakes
• Maintain awareness of surroundings, safety protocols, and production flow at all times
• Represent OMG and its clients professionally in all on-set interactions, including with clients, talent, and external partners
• Stay engaged and productive throughout the entirety of the production day, minimizing downtime and avoiding distractions
• Adapt quickly to changing conditions, timelines, and creative direction without compromising attitude or performance
• Take ownership of mistakes, resolve issues quickly, and maintain forward momentum without creating friction for the team

Team Support & Mentorship

• Support and mentor junior production staff, assistants, or Content Creator I roles during productions
• Lead by example on set through professionalism, work ethic, and attention to detail

Growth & Innovation

• Conduct ongoing research into new creative techniques, production tools, and content trends
• Continuously improve personal skill set across video, photo, and production workflows

Qualifications

Required

• 3–5+ years of experience in video production, photography, or content creation
• Strong proficiency with professional camera systems, lighting setups, and basic audio capture
• Experience editing video and photo content using industry-standard tools (Adobe Premiere, Davinci Resolve, After Effects, Lightroom, Photoshop, etc.)
• Ability to independently plan and execute productions with minimal oversight
• Strong understanding of composition, lighting, pacing, and visual storytelling
• Proven ability to manage multiple projects and meet deadlines

Preferred

• Experience in firearms, tactical, outdoor, or performance industries
• Experience working in an agency or fast-paced production environment
• Familiarity with social media content formats and platform-specific best practices
• Basic motion graphics or advanced editing capabilities

Success Metrics

• Consistent delivery of high-quality content aligned with OMG standards
• Ability to independently execute productions with minimal rework
• Efficiency in production and post-production timelines
• Positive collaboration with producers, creatives, and clients
• Contribution of creative ideas that elevate output and storytelling

Why OMG

• Create high-impact content for some of the most respected brands in the firearms and outdoor industries
• Work in an environment that values execution, ownership, and results, not politics
• Gain hands-on experience across diverse, fast-paced productions
• Build a career path into senior and leadership production roles
• Be surrounded by a team that pushes you to be better every day

Compensation & Benefits:

• Salary Range: $65,000 – $80,000 DOE
• 401(k)
• 401(k) matching
• Dental Insurance
• Health insurance
• Paid time off
• Vision insurance