HK and OMG go way back. Over the course of our partnership, we’ve created campaigns that have helped one of the most recognized names in the firearms industry connect with a new generation of shooters. The content and creative we’ve produced reinforces the “no compromises” brand.
The VP9CC was HK’s most significant release this year. When it came time to launch it, they called us.
Here’s what we made, and how we made it:
- Responsible messaging through intentional scripting.
- Cinematic filmmaking – yet realistic scenario representation.
- Compelling photography designed to spotlight the prestige of the product
Our team delivered across all aspects.
Want to do the same for your brand? Let’s talk.
FULL SCALE PRODUCTION
The leadership team at HK places a high value on training and readiness. We integrated this theme and messaging and worked hand-in-hand drafting the script to feature the training arc of a new HK VP9CC owner across multiple skill levels. The owner is shown raw early on, but polished, precise, and confident in his everyday carry capability by the end.
We fully produced the segment, coordinated talent, secured range access with from our friends at C2 Tactical, and filmed and directed a multi-day shoot to authentically present that progression. Using cutting-edge high-frame-rate cinema cameras to dilate time with extreme slow motion, we aimed to intensify the moment of the confrontation.
Our photography team captured the VP9CC in context – carried, drawn, and used the way it was designed to be. We combined that with high-impact lay downs, floats, and more, to provide the full package for collateral, social, web, and more.
Producing the video and photography was half the job. Getting it in front of the right audience was the other half.
We built a social rollout around the launch – teaser content, cutdowns optimized for vertical and horizontal placements, and sequenced posting designed to build anticipation before the full video dropped. Every piece of content was engineered to drive back to the hero video and convert views into brand engagement.
If you have a product launch, a brand story, or a creative project that deserves more than a spec sheet video – let’s talk.
We work exclusively in the firearms, outdoor, and defense space. We know this audience. We know what moves them. And we know how to build content that earns attention rather than just buying it.