In July 2025, DU-BRO came to Offensive Marketing Group with a digital advertising program that was producing far less revenue than their product lineup could support. Their account structures hadn’t been rebuilt in years. Their conversion tracking had gaps. And one of their three brands – Pine Ridge Archery – wasn’t running paid media at all, because their previous agency hadn’t been able to figure out how to advertise in the archery category.
Six months after we started scaling their ad program, DU-BRO’s revenue picture looks completely different.
Website Revenue: +63% year-over-year. Ad-Attributed Revenue: +811% year-over-year. Three brands running active paid media across Google and Meta, with consistently strong ROAS at every stage of scaling.
This is the story of how that revenue growth happened – and why the SEO foundation we built before scaling spend is what made it possible.
The Starting Point
DU-BRO is a family of brands serving distinct outdoor and hobby audiences: DU-BRO Fishing (terminal tackle, accessories, and rigging hardware), Pine Ridge Archery (bow accessories and archery hardware), and DU-BRO RC (radio-control aircraft and hobby components). Three audiences. Three product categories. Three brands that all needed paid media built around their specific buyer.
When we kicked off in July 2025, the challenges were stacked:
- Limited revenue impact from paid media across all three brands
- Inefficient or incomplete ad account structures
- Tracking and conversion setup gaps
- An SEO foundation with more than 5,200 technical issues across the three properties
- Minimal campaign segmentation and almost no creative testing
- Pine Ridge Archery running no paid media at all – the previous agency had been unable to navigate archery-related advertising restrictions and platform requirements
- A total advertising program that was a fraction of what the business could profitably support
DU-BRO needed a partner that understood ecommerce revenue growth, multi-brand portfolio management, and the compliance nuances of advertising in the outdoor, fishing, archery, and RC hobby categories – all at once. That combination is hard to find.
Phase 1: SEO Foundation (Fall 2025)
Before we scaled a single advertising dollar, we spent the fall rebuilding the SEO foundation across all three properties. Paid media that lands on a slow, broken, or poorly indexed site is paid media that produces less revenue than it should.
The audits surfaced the scale of the work:
- DU-BRO Fishing: 1,256 issues, primarily performance-related
- DU-BRO.com: 1,258 issues including 185 pages with low text-HTML ratio, 187 blocked resources, and 48 missing meta descriptions
- Pine Ridge Archery: 2,752 issues including 700 broken internal links, 202 invalid structured data items, and 175 performance issues – the most critical of the three
We executed three separate SEO projects, one per month from September through November, prioritizing Pine Ridge given the severity of its technical debt. The work included site health remediation, structured data fixes, internal linking improvements, on-page optimization, meta tag rebuilds, schema markup implementation, and a 301 redirect strategy to resolve outstanding 404 errors.
The result was three properly indexed, technically sound websites ready to support a meaningful paid media program. This is the part that doesn’t show up in the case study headline but determines whether the rest of it works.
Phase 2: Ad Account Rebuild and Relaunch
Once the SEO foundation was in place, we turned to the advertising program itself. The audit phase had already surfaced what needed to change:
- Google Ads and Meta account audits across all four existing accounts
- Conversion tracking rebuilt – new purchase, add-to-cart, and begin-checkout conversion actions wired in correctly
- Responsive search ad and Shopping campaign restructuring
- UTM implementation across the program
- Keyword expansion and negative keyword cleanup
- Audience development including customer match and lookalike audiences
- Creative and product-focused campaign refreshes
Full ad management began in November 2025. Campaigns were relaunched and restructured across DU-BRO Fishing and DU-BRO RC, with Pine Ridge Archery added shortly after.
Initial campaigns focused on:
- Brand search
- Shopping campaigns
- Meta evergreen product campaigns
- Promotional campaigns
- Retargeting audiences
- Product-specific creative testing
Phase 3: Controlled Scaling (December 2025 – May 2026)
In December 2025, we started scaling investment behind the campaigns that were producing the strongest performance signals. The discipline of growing the program in line with the revenue it was producing – rather than spending into uncertainty – is what kept ROAS healthy throughout the scaling period.
By early 2026, all three brands were running active campaigns across Google and Meta. Pine Ridge Archery – which had previously been unable to run paid media at all – was now a fully active revenue channel.
The Results
From November 2025 through May 2026 – six months of scaling – revenue grew significantly across every brand. By May 2026, the May year-over-year comparison looked like this:
Top-line revenue growth:
- Website Revenue: +63% YoY
- Ad-Attributed Revenue: +811% YoY
The reason the advertising program was able to grow at all is the same reason any program scales sustainably: each additional dollar of investment continued producing enough new revenue to justify the next one. That’s what allowed DU-BRO to confidently expand their paid media program across all three brands.
DU-BRO Fishing
DU-BRO Fishing was the standout in revenue growth. Rebuilt campaign structures, product-focused creative, and expanded audience targeting drove substantial gains on both platforms – with strong efficiency throughout.
May 2026 year-over-year:
- Website Revenue: +185%
- Ad-Attributed Revenue: +1,440%
- Google Ads ROAS: $9.64
- Meta ROAS: $7.37
Strong efficiency paired with this level of revenue growth is the combination most fishing and outdoor brands assume they can’t get from paid media until they see it work.
Pine Ridge Archery
Pine Ridge is the part of this case study that’s hardest to replicate without industry-specific expertise.
Before partnering with OMG, Pine Ridge Archery was not running paid media. The previous agency hadn’t been able to navigate the platform restrictions, compliance considerations, and creative guardrails that come with advertising in the archery category. The brand had been effectively shut out of a revenue channel it should have been winning in.
We launched Google and Meta campaigns across search, shopping, retargeting, and product-focused creative in 2026.
May 2026 year-over-year:
- Website Revenue: +542%
- Ad-Attributed Revenue: +∞%
- Google Ads ROAS: $2.12
- Meta ROAS: $3.19
Pine Ridge moved from no meaningful paid media to a fully active revenue channel in a category most agencies don’t know how to operate in. That’s the difference industry knowledge actually makes.
DU-BRO RC
DU-BRO RC was the steady efficiency performer throughout the scaling period – the brand we leaned on to maintain healthy ROAS while the other two ramped.
May 2026 year-over-year:
- Website Revenue: +25%
- Ad-Attributed Revenue: +449%
- Google Ads ROAS: $11.31
- Meta ROAS: $13.45
Holding $11+ ROAS on Google and $13+ on Meta while growing ad-attributed revenue nearly 4.5x is the kind of result that justifies continued reinvestment.
Why This Matters for Your Brand
Fishing, archery, hunting, outdoor, and shooting-sports brands operate in a digital advertising environment that most agencies aren’t built to handle.
Platform restrictions are real. Compliance considerations vary by category and by product. Payment processors have their own sensitivities. Creative that works in the rest of e-commerce doesn’t always read as authentic to a fishing or archery buyer. And the agencies that don’t know any of this either avoid the category entirely or learn the hard way at their clients’ expense.
OMG is one of the few full-service marketing agencies built specifically for the firearms, tactical, outdoor, hunting, fishing, and defense industries. Our team works across DU-BRO, Marsupial Gear, Beretta Clothing, and other outdoor-category brands every day. We understand how these categories actually advertise – and we have the revenue growth to prove it.
If your current digital advertising program isn’t producing the revenue your business should be generating, or if you’re a fishing or outdoor brand thinking about hiring a partner that understands the realities of advertising in this space, let’s talk.
If you’re ready to build a paid media program designed to grow revenue in your category – not just spend more of your budget – let’s talk.