A full Klaviyo build, a lifecycle automation engine, a broadcast calendar shipping four emails a month, and an SMS launch that immediately outperformed every individual broadcast email sent that month.
When A3 Industries partnered with OMG in January 2026, the goal was clear: scale email and SMS into a measurable revenue channel for the firearms accessories brand. Together, we mapped a multi-phase program covering platform infrastructure, lifecycle automation, a steady broadcast calendar, and a brand-new SMS channel.
Four months later, with the Klaviyo migration complete, automations live, broadcasts shipping on cadence, and SMS launched over Memorial Day weekend, A3 Industries’ combined email and SMS revenue is up 1,853% from the Klaviyo baseline.
This is the story of how that program was built.
The Klaviyo Migration
Phase one was the platform decision. Working with A3 Industries’ team, we made the strategic call to migrate from Mailchimp to Klaviyo for tighter BigCommerce integration, combined email and SMS architecture on a single platform, and a more capable flow-builder for the lifecycle program we were planning to ship.
In February, we executed the migration with a full historical data sync from BigCommerce. We cleaned and unified the subscriber data, then built out subscriber acquisition logic on the site – popup flows, post-purchase prompts, and landing page placements designed to capture the highest-intent visitors.
From there we set the foundation: deliverability monitoring, list segmentation, opt-in compliance, and a clean send architecture that separated broadcast campaigns from lifecycle flows. The first month under Klaviyo was deliberately quiet – we weren’t trying to ship volume, we were building a measurable baseline to scale from.
The Lifecycle Engine
Phase two was automation. Welcome flows, abandoned cart sequences, browse abandonment triggers, post-purchase follow-up, and win-back logic – the lifecycle marketing stack that turns a list into a revenue channel.
Each flow was built around A3 Industries’ actual product mix, which matters in this category. A firearms accessories brand has a different repurchase cycle than apparel, a different cross-sell logic than general ecommerce, and a different content register than tactical apparel. Welcome flows for AR-15 accessory buyers don’t read like welcome flows for soft goods, and abandoned cart triggers have to account for the deliberation pattern of a buyer researching a build, not impulse-shopping a t-shirt. Generic Klaviyo templates don’t account for any of that.
Automated email revenue grew 240% month-over-month into May as those flows compounded. By the end of the month, automations were generating more revenue than every broadcast campaign combined – the lifecycle engine doing what it’s supposed to do, working in the background twenty-four hours a day without needing a send button.
The Broadcast Calendar
Alongside automations, A3 Industries’ program ships four broadcast email campaigns a month. Product launches, sales and promotional pushes, content and editorial sends, and seasonal campaigns tied to the firearms calendar – each one written, designed, segmented, and timed by OMG, then deployed through Klaviyo.
Broadcast email revenue grew 66% month-over-month into May as cadence and segmentation tightened.
The SMS Launch
Phase three was SMS. We launched the channel over Memorial Day weekend, and the first send outperformed every individual broadcast email A3 Industries had sent that month.
Because the program runs on Klaviyo’s combined email and SMS stack, the two channels share segmentation, audience data, and campaign planning. SMS doesn’t compete with email for attention; it stacks on top of it. A subscriber who got the Memorial Day email gets a complementary SMS at peak shopping hours, with messaging tuned to the moment.
Where Four Months Landed
The headline number on the program is 1,853% email and SMS revenue growth from February to May. The more useful numbers underneath that headline tell the real story:
- Combined email and SMS revenue up 173% month-over-month into May
- Automated email revenue up 240% month-over-month
- Broadcast email revenue up 66% month-over-month
- Email subscriber list growth at net positive in May, a 144% month-over-month swing
- Open rate held steady even as the list grew – engagement keeping pace with acquisition
- SMS active as a revenue channel that didn’t exist sixty days ago
A3 Industries’ email and SMS program now runs four custom broadcast emails a month, eight SMS sends a month, and a full lifecycle automation stack compounding in the background. The next phase is scale.
Want to Build a Lifecycle Email and SMS Program?
If you’re looking to launch, scale, or restructure a lifecycle email and SMS program for your brand, we should talk. Our team builds programs like A3 Industries’ on Klaviyo (and every other major platform) for firearms, defense, hunting, fishing, and outdoor brands every month. Tell us what you’re working on using the form below.