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Social Media Management & Monitoring

About

Social media is where your brand comes to life, connecting with your audience through compelling visual content, authentic storytelling, and strategic engagement that builds community and drives business results. Our full-service social media management combines professional content creation—including monthly photo and video production—with strategic planning, scheduling, and performance analysis across all major platforms to ensure consistent, high-quality presence that resonates with your target audience. We handle everything from content strategy and production to posting optimization and monthly reporting, allowing you to focus on engaging directly with your community while we build the content engine that fuels your social growth.

Content Creation:

  • 20 edited photos per month (lifestyle, studio, range, product shots)
  • 4 reels per month (7-30 seconds, produced in-studio)
  • Multi-use content for social media, web, and paid advertising
  • Original and curated content sourced from brand and user-generated material

Social Media Platforms Managed:

  • Facebook
  • Instagram
  • X (Twitter)
  • YouTube (including Shorts)
  • LinkedIn

Additional platforms available: TikTok, Truth Social, Rumble, and others upon request (may require scope adjustment)

Social Media Management:

  • Up to 5 posts per week per platform (cadence defined during onboarding)
  • Content creation with appropriate copy, hashtags, and tagging
  • Post scheduling at optimal times based on audience engagement data
  • Holiday posts and sales promotion scheduling
  • On-demand post requests (one-week notice preferred, accommodated within reason)
  • Profile optimization for current platform standards

Social Media Monitoring & Strategy:

  • Platform-specific trend analysis and content adaptation
  • Data-driven decision making (content performance, hashtag effectiveness, trending audio, optimal timing)
  • Review each platform independently for trending content opportunities
  • Cross-platform content formatting and distribution
  • Monthly content calendar with visibility into upcoming posts
  • Content approval workflow (if desired)

Social Media Monitoring & Strategy:

  • Platform-specific trend analysis and content adaptation
  • Data-driven decision making (content performance, hashtag effectiveness, trending audio, optimal timing)
  • Review each platform independently for trending content opportunities
  • Cross-platform content formatting and distribution
  • Monthly content calendar with visibility into upcoming posts
  • Content approval workflow (if desired)

Monthly Deliverables:

  • 20 edited photos
  • 4 video reels
  • Up to 20 social posts per platform (approximately 5 per week)
  • Monthly content calendar
  • Monthly social media performance report (via Sprout Social)
  • Strategy recommendations and insights
  • Bi-weekly marketing strategy meetings

Note: Client team manages all DMs, comments, and direct follower interactions within social profiles. OMG focuses on content creation, posting, and strategy.

TECHNICAL CAPABILITIES

We Handle:

  • Content strategy and planning
  • Photo and video production
  • Copywriting and caption creation
  • Hashtag research and optimization
  • Post scheduling and publishing
  • Content calendar management
  • Performance analytics and reporting
  • Trend monitoring and adaptation
  • Platform optimization
  • Cross-platform content formatting
  • Holiday and promotional campaign planning

We Partner With Your Team On:

  • Product information and launches
  • Sales priorities and timing
  • Trade show and event promotion
  • Brand voice and messaging alignment
  • Content approval (optional workflow)
  • On-demand urgent content requests

We Don’t Handle:

  • Direct message responses and community management (client responsibility)
  • Comment moderation and follower interactions (client responsibility)
  • Paid social advertising (separate service offering available)
  • Influencer outreach and partnerships (can coordinate with client)

Note: We offer Digital Advertising Management, SEO, Email & SMS Marketing, and Website Management as separate service offerings.

CONTENT CREATION PROCESS

In-Studio Production:

  • Professional photography with studio lighting and setups
  • Product photography and lifestyle shots
  • Video reel production with editing and effects
  • Multi-use content optimized for various platforms

On-Location Production:

  • Arizona-based location shoots (range, outdoor, lifestyle)
  • Live fire and demonstration content
  • Real-world use case scenarios
  • Environmental and lifestyle photography

Production Capabilities:

  • Professional photography and videography equipment
  • Studio with multiple backdrops and setups
  • Range and outdoor filming locations
  • Editing and post-production
  • Platform-specific formatting and optimization

SOCIAL MEDIA TOOLS & PLATFORMS

Management Platform: Sprout Social

  • Content scheduling and publishing
  • Performance analytics and reporting
  • Content calendar management
  • Team collaboration and approvals

Content stays current with:

  • Platform algorithm changes
  • Best practices and new features
  • Trending formats and audio
  • Evolving user behavior and preferences

GETTING STARTED

What We Need From You:

  • Admin access to all social media accounts
  • Product samples for content creation (more products = more varied content)
  • Duplicate products ideal for studio and live fire/range demonstrations
  • Tracking numbers and itemized list when shipping products to: [email protected] & [email protected]
  • Access to existing content libraries (Dropbox, Google Drive, etc.)
  • Brand guidelines, logos, and existing marketing collateral
  • Product information, specifications, and key features
  • Sales priorities and upcoming product launches
  • Trade show and event calendar
  • Current social media performance data (if available)
  • Content Library Access

First 30 Days:

  • Complete onboarding process
  • Develop content strategy and calendar
  • Create initial content library
  • Optimize all social profiles
  • Launch regular posting schedule
  • Establish bi-weekly meeting cadence

Ongoing Service:

  • Regular content creation and posting per calendar
  • Bi-weekly strategy meetings
  • Monthly performance reporting
  • Continuous optimization based on data

Ready to get started?