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EMAIL & SMS MARKETING

About

Email and SMS marketing are two of the most direct and effective channels for reaching your customers, driving engagement, and generating revenue. Our integrated approach combines strategic planning, compelling content creation, and technical expertise to build automated lifecycle campaigns that deliver the right message at the right time through the right channel. From welcome series and promotional campaigns to cart abandonment recovery and post-purchase nurturing, we handle everything from strategy and design to execution and optimization, ensuring your email and SMS programs work together seamlessly to maximize results.

Strategy & Planning:

  • Lifecycle email and SMS strategy development
  • Campaign planning and timing across both channels
  • List segmentation strategy for email and SMS
  • Audience targeting and personalization approach
  • Cross-channel coordination (email + SMS integration)
  • Compliance management (CAN-SPAM, TCPA, SMS regulations)
  • Integration with paid media and content marketing calendars

Email Design & Development:

  • Template design and modular components
  • Mobile-responsive email layouts
  • Brand-aligned visual design

SMS Message Development:

  • SMS copywriting optimized for character limits
  • Link shortening and tracking (dependent on platform)
  • Timing and frequency strategy
  • Opt-in/opt-out management
  • MMS (picture messaging) strategy when applicable

Content Creation:

  • Email copywriting for all campaigns
  • SMS message copywriting for all campaigns
  • Subject line testing and optimization
  • Preview text and preheader optimization
  • Call-to-action development across both channels

Technical Setup & Management:

  • Email and SMS automation setup and configuration
  • Workflow building and logic for both channels
  • Quality assurance and testing across devices/clients
  • A/B testing setup and management
  • Deliverability and delivery rate monitoring

Platform Administration:

  • ESP and SMS platform management
  • List hygiene and maintenance for both channels
  • Contact management and organization
  • Integration management with CRM and other tools
  • Consent and compliance tracking

Monthly Deliverables:

  • Up to 4 custom emails (campaigns, newsletters, promotions, etc.)
  • Up to 8 SMS messages (promotions, reminders, transactional, alerts, etc.)
  • Performance analytics and insights across both channels
  • Monthly reporting with key metrics and trends
  • Recommendations for optimization
  • List health and deliverability reports

Note: New platform setups or migrations require a separate mutually approved scope and timeline.

Technical Capabilities:

We Handle:

  • Email and SMS strategy and campaign execution
  • Template design and email development
  • SMS copywriting and message optimization
  • Copywriting and content creation for both channels
  • Automation workflows and setup across email and SMS
  • List segmentation and management
  • Performance tracking and reporting
  • Deliverability and delivery rate monitoring
  • Platform administration for both email and SMS

We Partner With Your Team On:

  • CRM integration and data syncing
  • Advanced custom integrations requiring developer resources
  • Content approval and brand alignment
  • Product/offer information and timing
  • SMS consent collection strategies

We Don’t Handle:

  • Custom email coding and development
  • Advanced web development or custom landing pages (beyond email templates)
  • Graphic design for complex visual assets (photography, videography, illustrations)
  • Voice/phone call campaigns
  • Direct mail or print campaigns

Note: We offer Website Management, Digital Advertising Management, SEO, and Social Media Management as separate service offerings.

GETTING STARTED

What We Need From You:

  • Access to existing email and SMS platforms (admin level)
  • Access to CRM or customer database
  • Brand guidelines and visual assets
  • Product/service information and pricing
  • Current marketing goals and KPIs
  • Sample of previous email and SMS campaigns (if available)
  • Email list export and current segments
  • SMS subscriber list and consent records
  • Current compliance documentation

First 30 Days:

  • Email and SMS platform audit and optimization recommendations
  • List health assessment and cleanup priorities
  • SMS compliance review and consent strategy
  • Content calendar development for both channels
  • Template design and approval
  • Automation strategy and priority workflows
  • Baseline metrics and benchmarking

Ongoing Timeline:

  • Email and SMS campaigns delivered per agreed-upon calendar
  • Monthly reporting and strategy reviews
  • Continuous optimization based on performance data

Ready to get started?